William (Wild Bill) Welsh had spent the better amount of his years collecting and selling jaguar parts. He founded Welsh Enterprises in the late 70's so it was routine for him to venture out in search for jags.
One day Bill went to look at a wrecked jaguar like any normal meeting, however this time was different. Upon arrival, Bill noticed a wrecked Chevrolet SSR Truck. Bill became intrigued and purchased the vehicle.
He soon realized that like Jaguar, it was harder than he thought to find parts, so he thought, if he had created a business selling new and used jaguar parts, why couldn't he do the same thing for the SSR?
There started Wild Bill's SSR Parts!